Giving Back: Kahina Giving Beauty

Greetings natural beauties!


“Beauty catches the eye, but kindness catches the heart.”  

– Author unknown


Kahina Giving Beauty

I have started a series on the issue of Giving back and I’m featuring several brands who make it their mission to help those in need.  Obviously, when I think of green beauty and giving back, my mind goes straight to… Kahina Giving Beauty! The name says it all, giving back is the premise on which founder Katharine L’Heureux created her brand.

Fun fact about Katharine: her last name means “the happy one” in French.


A trip to Morocco

It all began in 2007, when Katharine took a trip to Morocco and fell in love with the story and the incredible power of argan oil.  She loved it so much, she decided to create a pure natural line of skincare in which argan oil would be at the heart of every product.  Kahina Giving Beauty was born.  We all know and love her products, we can all agree that her argan oil is the purest and of the highest quality, but I really want to focus on the humanitarian aspect of the brand.

Kahina, the Queen of Berber women

Did you know “Kahina” is the name of the Queen of Berber women?

What is unique about KGB (Kahina Giving Beauty) it’s that their philanthropy is directly connected to their product. Argan oil comes from the kernels of the argan tree and the process of extracting the oil can be time-consuming and labor intensive for the Berber women who work at it: it takes up to 8 hours to produce 1 liter of oil.  That’s a lot of nut cracking! Harvesting argan oil creates social and economical opportunities for the Berber women, and Katharine makes sure they are fairly compensated and treated with dignity.

It is clear to me that Katharine L’Heureux (means “Happy” in French, by the way) has developed a deep sentiment of reverence and admiration for her women.  That is the perfect example of a woman empowering other women…as it should be!  It doesn’t matter where you come from, women should be supportive of one another, and when you help women, you help children and families, that’s what a community is about!


Giving Beauty

Kahina Giving Beauty gives mainly through:

  • its own foundation, created by Katharine, where she donates money directly to the 46 women of her cooperative. Thanks to that foundation, her women and their families are able to get access to drinking water, something we take for granted everyday. Katharine also purchased sheeps so that the women would have dairy and wool for their weaving. The women also get solar ovens: so no argan tree is cut for firewood not to mention it’s also a safer alternative to smoky cooking fires that can contribute to diseases.


  • Education For All Morocco (EFA): this organization provides schooling for girls who wouldn’t have an education past 3rd grade because high schools are not financially accessible for their parents. The schools are also located too far from where they live. Thanks to the EFA, the girls in rural Morocco can complete their education, have free rooms in boarding houses, they also get school uniforms and academic material. As a high school teacher, I think Education is a right, not a luxury.  Please support this cause.  Note:  For the rest of September, when you buy KGB’s argan oil (30ml or 100ml), 100% of the profits go to EFA (only here).  Hurry! This could be your chance to try the brand, or just an opportunity to give…just because!


  • High Atlas Foundation: the mission of this foundation includes several projects to help disadvantaged communities in Morocco.  They address issues like organic agriculture, clean energy, youth and women’s programs, cultural diversity and more. Because the harvesting of argan oil insures an economic resource for Moroccan communities, KGB teamed up with the HFA to plant more argan trees. This initiative also protects the integrity of the nuts. They have planted 200 argan trees in  nurseries this year.


Kindness is beautiful…and always in!

For me, Kahina Giving Beauty evokes respect, kindness and unity.  I salute Kahina’s Givng Beauty’s mission.  It inspires me to do the same, I just want to get up and get out of my comfort zone. But as I’ve said before, giving back doesn’t have to be some grand gesture, it only has to come from the heart. This is a brand I want to support because it’s about women, it’s about giving, it’s about being open to others and…it’s about skincare! My favorite things! Now, I know everytime I buy one of KGB’s product, it will be absolutely life-changing for my own skin, but mostly for women in Morocco.


Warm Regards,

Arabesque xo







Giving Back: Green Brands that Give Back!

Greetings !


Giving Back. It is such an important issue, and more than ever, humanity needs compassion and generosity.  In this series, I want to feature Green Beauty brands that give back no matter what month or time of the year it is; brands who make it their mission to help those in need, whether it’s next door or all over the world.

giving-back2 colors winston churchill

Here’s a reality check: we are NOT all born with equal opportunities, equal chances.  In some parts of the world, men, women and children lack the basic resources we ALL take for granted.  Hunger, poverty, AIDS, wars, violence, illness, abuse, etc. We sometimes wonder how we can help, how we can get involved.  We often feel powerless and irrelevant to the injustices of this world. The truth is: we can ALL do something, it doesn’t matter how big or how little it is: some people volunteer for cancer patients or give blood, others help out at soup kitchens, some might donate money, there are so many people in need, therefore so many ways to get involved.  If there’s anything I learned from giving back, it is that I receive a lot more than I give. That’s the beauty of giving back. The lessons are valuable and priceless!  Of course, it would be easier to do nothing and let the government take care of it, it would be easier to try to rationalize everything and stay within our comfort zone, remain in our comfortable lives.

Green Beauty and Giving Back go hand in hand…

If you’re part of the green beauty community, it’s because, somehow you care.  You care about the planet, you care about your health, you care about people, you care about life.  Believe it or not, using natural products has transformed me into an even more caring person.  Indeed, I’ve developed an eco-conscious mind as well as an ethical mind, making me a responsible consumer.  As a beauty blogger, I love to discover new products, but when I know that the cream or lotion I lather myself with also helps someone in need, it gives me peace, purpose and a sense of accomplishment.  Isn’t it empowering to know that the profits of the luxurious mask you bought to pamper yourself will feed a child or will help a woman get a vaccine that will save her life? These are merely examples of what can happen if we use our money wisely. If we’re going to be consumers and buy, why not do it with others in mind? Just imagine the impact it would have in the world, if we put our money where it counts, if we purchased products from brands that give back! Just imagine!

In this series, I want to celebrate and feature the philanthropy of brands I love …

  • Organic Bath co.;
  • Jacq’s Organics;
  • Kahina Giving Beauty;
  • Lina Hanson;
  • Pour Le Monde Perfumes;
  • CVSkinlabs;
  • Botanical Me;
  • Graydon;
  • Province Apothecary;
  • Balanced Guru;
  • Au Naturale Glow
  • online shop EcoDiva Beauty;
  • and more to come as I discover more brands in alignement with my values.

note: Eco Diva Beauty is an online shop who has a wonderful Giving Back program, so I thought I’d include it.

Stay tuned, and get to know how your favorite brands are changing the world!  I hope you join me!


What does Giving Back mean to you? How do you give back? Share your thoughts with me!



Arabesque xo