Greetings natural beauties!
“Beauty catches the eye, but kindness catches the heart.”
– Author unknown
Kahina Giving Beauty
I have started a series on the issue of Giving back and I’m featuring several brands who make it their mission to help those in need. Obviously, when I think of green beauty and giving back, my mind goes straight to… Kahina Giving Beauty! The name says it all, giving back is the premise on which founder Katharine L’Heureux created her brand.
Fun fact about Katharine: her last name means “the happy one” in French.
A trip to Morocco
It all began in 2007, when Katharine took a trip to Morocco and fell in love with the story and the incredible power of argan oil. She loved it so much, she decided to create a pure natural line of skincare in which argan oil would be at the heart of every product. Kahina Giving Beauty was born. We all know and love her products, we can all agree that her argan oil is the purest and of the highest quality, but I really want to focus on the humanitarian aspect of the brand.
Kahina, the Queen of Berber women
Did you know “Kahina” is the name of the Queen of Berber women?
What is unique about KGB (Kahina Giving Beauty) it’s that their philanthropy is directly connected to their product. Argan oil comes from the kernels of the argan tree and the process of extracting the oil can be time-consuming and labor intensive for the Berber women who work at it: it takes up to 8 hours to produce 1 liter of oil. That’s a lot of nut cracking! Harvesting argan oil creates social and economical opportunities for the Berber women, and Katharine makes sure they are fairly compensated and treated with dignity.
It is clear to me that Katharine L’Heureux (means “Happy” in French, by the way) has developed a deep sentiment of reverence and admiration for her women. That is the perfect example of a woman empowering other women…as it should be! It doesn’t matter where you come from, women should be supportive of one another, and when you help women, you help children and families, that’s what a community is about!
Kahina Giving Beauty gives mainly through:
- its own foundation, created by Katharine, where she donates money directly to the 46 women of her cooperative. Thanks to that foundation, her women and their families are able to get access to drinking water, something we take for granted everyday. Katharine also purchased sheeps so that the women would have dairy and wool for their weaving. The women also get solar ovens: so no argan tree is cut for firewood not to mention it’s also a safer alternative to smoky cooking fires that can contribute to diseases.
- Education For All Morocco (EFA): this organization provides schooling for girls who wouldn’t have an education past 3rd grade because high schools are not financially accessible for their parents. The schools are also located too far from where they live. Thanks to the EFA, the girls in rural Morocco can complete their education, have free rooms in boarding houses, they also get school uniforms and academic material. As a high school teacher, I think Education is a right, not a luxury. Please support this cause. Note: For the rest of September, when you buy KGB’s argan oil (30ml or 100ml), 100% of the profits go to EFA (only here). Hurry! This could be your chance to try the brand, or just an opportunity to give…just because!
- High Atlas Foundation: the mission of this foundation includes several projects to help disadvantaged communities in Morocco. They address issues like organic agriculture, clean energy, youth and women’s programs, cultural diversity and more. Because the harvesting of argan oil insures an economic resource for Moroccan communities, KGB teamed up with the HFA to plant more argan trees. This initiative also protects the integrity of the nuts. They have planted 200 argan trees in nurseries this year.
Kindness is beautiful…and always in!
For me, Kahina Giving Beauty evokes respect, kindness and unity. I salute Kahina’s Givng Beauty’s mission. It inspires me to do the same, I just want to get up and get out of my comfort zone. But as I’ve said before, giving back doesn’t have to be some grand gesture, it only has to come from the heart. This is a brand I want to support because it’s about women, it’s about giving, it’s about being open to others and…it’s about skincare! My favorite things! Now, I know everytime I buy one of KGB’s product, it will be absolutely life-changing for my own skin, but mostly for women in Morocco.